Recent Blog Posts
Custom Website Designs vs. Template-Based Solutions for Law Firms
In today’s competitive legal market, a law firm’s website serves as its virtual office, most fundamental marketing platform, and brand promotion. It’s the first point of contact for many potential clients and a platform to showcase the law firm’s experience, professionalism, and ability to handle a potential client’s legal situation. With such high stakes,… Read More »
Using Call Tracking for Lawyers (Pros & Cons)
In one of our sales calls, a client of ours asked what call tracking was. It is pretty important to implement one when managing your marketing campaigns. This is because the analysis that comes from call tracking can help generate more leads in the long-term. Since the question has come up many times, we… Read More »
Google Is Getting Rid of Expanded Text Ads (ETAs)
Recently one of our clients forwarded us an email titled “Re: Say Goodbye to Local Ads.” This headline is simply misleading. The email title says local [service] ads (LSAs) are disappearing within Google. This is not true. There are no changes in the LSA platform. The email really refers to a change within Google… Read More »
Google’s “Vicinity” Update: Was Your Law Firm Affected?
Did you notice a fluctuation in calls or visits to your law firm? If you rely on Google, there’s a good chance that the latest update to the local search platform played a role. If you conduct business locally, this update can have a significant impact. Between November 30th and December 8th, Google made… Read More »
The Importance of a Mobile Responsive Website (2022)
Internet usage on mobile devices overtook internet usage on desktops in 2016. And as of 2020, over 3 billion people use smartphones. It’s undeniable that smartphones have had an impact on consumer habits and attention. For that reason, it’s become essential for businesses to cater to consumers on other devices besides just the desktop…. Read More »
Google Local Service Ads (LSAs) for Lawyers
If you’ve done a search for a service, you may have noticed a new feature added to the Google search results page. Google recently made some major upgrades to local service ads, which have begun to show at the top for more service-oriented keywords. With the major upgrade and expansion of these ads, you… Read More »
PPC vs. SEO: Which is Best For Your Law Firm’s Marketing Strategy?
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are essential elements of digital marketing. Both are important for a sound digital marketing plan. Understanding the differences between the two can help you integrate the right strategy. In essence, SEO offers free traffic, but it takes more time and effort to put into practice. PPC, on… Read More »
Why Your Law Firm Should Blog (2020)
If you’re a lawyer, there is a good chance you have heard how blogging is an essential part of marketing. However, you may not know how so. As marketers at NextClient, we understand its importance. Blogs increase your online presence and allow you to show off your expertise. Through frequent blogging, you have more… Read More »
Google Suspended Local Listings: Why & What to Do (For Lawyers)
Picture this situation. You’re a lawyer. You notice the number of calls you received during the week is less than normal. So you decide to do a quick check-in with your firm. You also see that your business does not show up on Google Maps. That’s odd. Something must be wrong. So, with a… Read More »
The Fake Domain Renewal Scam – ‘Domain Slamming’
We’ve had some of our clients tell us they got “domain slammed,” so we decided to do a write-up. These notices can come in the regular mail, email, or even through social media. Imagine this scenario. You open your email and you see “Action Required: Notice Regarding Domain Service.” As a website owner, you… Read More »