PPC Campaigns for Attorneys
At NextClient, we can help your law practice set up a PPC campaign. We understand how various marketing strategies, such as PPC, can fit in with your firm’s needs. We help law firms create an efficient pay-per-click strategy and put a campaign in place. If you are a small or medium-sized law firm, read to learn more about our PPC service.
What is PPC?
You may have heard the term thrown around. As a strategy, pay-per-click (PPC) seeks to increase traffic to your website through the form of paid ads. Unlike other forms of advertisement, you only pay for clicks received from your ads. The most dominant form for PPC is search ads. Refer to the image below.
You can find these ads when you type a query into Google or most other search engines. Search ads will appear at the bottom or the top of the search engine results page once they meet the criteria.
The Advantages of PPC
Many firms question which marketing strategy they should use: PPC or search engine optimization (SEO). While the answer is often a combination of the two strategies, there are a few convincing arguments to focus on PPC.
Below are a few advantages of PPC campaigns for law firms.