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Your clients and potential clients are looking for you on their smartphones and tablets. Be there.
According to a Google smartphone user study, more than half of Americans own a smartphone, and that 57% of smartphone users search for businesses and services on their smartphones every day. This means that more people are viewing your law firm website on smartphones and, undoubtedly, other mobile devices such as tablets. Therefore, when you plan your law firm's web strategy, it is important to take this into consideration and address a mobile component that maintains your firm's branding message and provides an optimal user experience across all devices and platforms.
There are two basic website development methods to accommodate mobile devices. One is to develop a separate mobile version of your website, and the second is to develop one responsive website for all screens.
Mobile websites are websites that are designed for smartphones, accommodating for smaller screen size, technical limitations and different context of use. A law firm mobile website is separate from the main website, which is developed for browsers viewed through larger desktop or laptop computer monitors.
A mobile website is a great addition to your overall Internet marketing strategy when you are happy with the design and function of your current law firm website, but need a mobile version to accommodate the growing number of clients and potential clients who will view your site on a mobile device. However, if you will be redesigning your law firm website anyway, you may want to consider making your new design a responsive website design.
Responsive websites are websites that respond to the viewing environment, providing an optimal viewing experience across a wide range of devices. With a responsive website design, you can create one well-planned law firm website, instead of separate desktop and smartphone versions of your website.
With a responsive design, the process of "second guessing" what device users will be viewing your law firm website on is over. Since a responsive design scales and optimizes based on screen size, it doesn't matter whether your website is being accessed by an iPad, BlackBerry, Android phone or other such devices. Because you are working with a single website, with a responsive website design it is much easier to retain your law firm branding message across all platforms and devices.
NextClient mobile website and responsive website for attorneys and law firms are designed for optimal user experience on smartphones and other mobile devices. Your website visitors will be able to navigate your website quicker and with better precision when you have a mobile or responsive website. This improves engagement and keeps them on your website longer giving your law firm a better opportunity for client conversion.
NextClient legal mobile websites and lawyer responsive websites are specifically designed and developed by using mobile standards for optimal download speed for faster browsing for your visitors while on the go.
A NextClient mobile website immediately engages your law firm website visitors with mobile-specific features such as tap-to-call functions as well as immediate one click access to Google maps for easy directions to your law office.
Both NextClient mobile websites and responsive websites are optimized for improved rankings on mobile-friendly search engines such as Google, Bing and Yahoo!, as well as placement opportunities in mobile directories.
NextClient mobile websites and responsive websites immediately help your law firm stand out and present a positive, contemporary and relevant brand identity for your law practice. A mobile-optimized website immediately makes a positive statement.
NextClient mobile websites and responsive law firm website can be accessed anywhere and at any time. This level of constant connectivity provides an unprecedented opportunity to connect with your clients, potential clients and professional colleagues in new ways, wherever they may be.
A NextClient mobile and responsive website puts your law firm in a position to stand out among other law firms. Your law firm website must look and function great on smartphones and other devices or your potential clients will move on to one that does.