Internet Marketing Frequently Asked Questions
>> Sponsored Clicks for Lawyers™ FAQs
- What is Sponsored Clicks for Lawyers?
- What are search engine sponsored listings?
- How are sponsored listings different than non-paid search engine submissions?
- Which search engine companies offer sponsored listing programs?
- Why should law firms have a presence in search engines?
- How much does it cost to start and maintain a sponsored listing campaign?
- Can I start my law firm sponsored listing campaign with Yahoo! and Google on my own?
- My time is valuable billable time. Can NextClient’s Sponsored Clicks for Lawyers get my sponsored search campaign up and running with the least amount of time and effort from me and my law office staff?
- What are NextClient’s fees for Sponsored Clicks for Lawyers?
- How can I get started with NextClient Sponsored Clicks for Lawyers?
Q. What is Sponsored Clicks for Lawyers?
A. Sponsored Clicks for Lawyers is a managed performance-based search engine sponsored listing program by NextClient.
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Q. What are search engine sponsored listings?
A. Sponsored listings make it possible for law firms to gain premium search engine placement on popular search engines such as Google, Yahoo! and MSN.
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Q. How are sponsored listings different than non-paid search engine submissions?
A. Non-paid search engine placements appear in the main body of the search page and are also known as “Natural,” “Organic,” or “Algorithmic Listing” search results. Sponsored listings are highlighted in the sponsored areas of the search page. In a sponsored listing, law firms can control their search engine placement based on what they are willing to bid for optimum ranking. In a non-paid search engine submission, law firms cannot fully control its website’s position as ranking is based on factors such as a site’s popularity and optimization.
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Q. Which search engine companies offer sponsored listing programs?
A. Google and Yahoo! are the two major companies that offer sponsored listing programs.
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Q. Why should law firms have a presence in search engines?
A. Search engines have a large and loyal audience. According to a January 2005 comScore Search data of total U.S. Internet users, 99% of all Internet users utilizes search resulting in 4.9 billion Internet searches per month. Add to this the fact that Internet searches are highly targeted with actively engaged users, the reasons for having your law firm on search engines are very compelling.
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Q. How much does it cost to start and maintain a sponsored listing campaign?
A. A law firm can set its own budget to start and maintain a sponsored listing campaign. Yahoo! requires a monthly minimum budget of $20 and an initial $30 deposit. Google requires only $5 to start an account.
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Q. Can I start my law firm sponsored listing campaign with Yahoo! and Google on my own?
A. Yes. Both the Google and Yahoo! sponsored listing programs are designed for self setup. In order to maximize value and results, you must take the time to understand proper selection of keywords and description, how to optimally manage your campaign, and undertake the actual set up and management of your campaign.
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Q. My time is valuable billable time. Can NextClient’s Sponsored Clicks for Lawyers get my sponsored search campaign up and running with the least amount of time and effort from me and my law office staff?
A. Yes. NextClient search engine marketing professionals can establish and manage your law firm’s sponsored search campaign for maximum value and click performance.
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Q. What are NextClient’s fees for Sponsored Clicks for Lawyers?
A. $199 one time set up fee to establish a campaign with either Yahoo! or Google ($299 for both) and 10% of the total monthly bid budget (with a $50 monthly fee minimum).
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Q. How can I get started with NextClient Sponsored Clicks for Lawyers?
A. Contact your NextClient Web Services Consultants to get started.
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