Content: The Heart of Your Website
Many web development companies do not place an emphasis on the importance of original content – indeed, many do not even offer original content – but it’s fast becoming a priceless commodity. Where expensive search engine optimization (SEO) packages once drove traffic on the web, their proliferation has now saturated the market. Now the pendulum is swinging back toward the basics: compelling, regularly updated written content that offers valuable, accurate information to visitors and search engines alike. A well-written site can educate readers, capture even the most unique legal practices, and position your firm in the market where it belongs.
The trouble with legal website content is that truly compelling content requires the hand of a talented writer with an in-depth understanding of the law. The few web development companies that do handle content often rely on “canned” content – generic language that is used and re-used, instead of being custom-written from scratch specifically for the client. At NextClient, each of our talented writers is also a licensed attorney, giving them an immediate familiarity with the law that allows them to zero in on a unique approach to building a new custom content package for every site we launch. Often, as potential new sources of business arise, firms will hire our team to write blogs and satellite sites to supplement their main site. In addition, we continually work with long-term clients to add new content, including news items, notable achievements, and significant case results that will keep their site fresh – and compelling – for years to come.
Custom Legal Website Content Written by Lawyers for Lawyers
At NextClient, our team of attorney writers and legal marketing experts has written the content for lawyers and law firms located across the country. Unlike “canned” content found on many sites, our content is tailored specifically to your practice, regional market, and potential clients. In the ten years since NexClient’s inception, we have written custom content for hundreds of law firms, covering an array of legal practice areas.
We work closely with your law firm to understand the nature of your distinctive law practice, and have the legal background to accurately capture it in compelling content.