Your law firm has built an outstanding website. It was professionally designed, and conveys information about your firm’s professionalism and the winning attitude of its members and associates. What’s next? For starters, your site must be found on Internet search engines.
Launching your law firm website will not necessarily result in your site being competitively listed on major search engines, or listed at all. In order to maximize the visibility of your website, an ongoing effort is necessary to guide the technical and content development of your website.
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. For Law Firms, the ultimate purpose of any SEO effort is to attract potential clients by achieving a high ranking on the major search engines for relevant keywords and phrases.
A “search engine” is an Internet tool that assists web users in finding targeted, relevant websites by entering keywords or phrases. Popular search engines such as Google, Yahoo! and Bing combine the functionality of search engines with the elements of directories and portals.
Search engines have a large and loyal audience. According to a comScore Search data of total U.S. Internet users, 99% of all Internet users utilize search engines resulting in 17.1 billion Internet searches in August 2011 alone. Add to this the fact that Internet searches are highly targeted with actively engaged users and the reasons for having your law firm listed on search engines are quite compelling.