Welcome to NextClient Alert!

We will be sending out our NextClient Alert! newsletter periodically to inform you of: system updates and maintenance issues; upcoming events and company news; product highlights and special promotions; as well as useful tips on website marketing and search engine optimization.

We enjoy hearing from you, so let us know how we can make your website more effective for your firm.

Melaney Noll

New Custom WebExpress™ Text Editor Update

We recently updated our text editor to ensure compatibility with the new Internet Explorer 7.  The new editor is just as easy to use with a new look and upgraded functionality.  If you have any questions or need assistance with the new text editor, please contact me. I'll have you editing text, uploading documents and images and creating links in no time!

Track Your Website's Performance

NextClient offers LiveStats.xsp; comprehensive, interactive reports that deliver live statistics of traffic to your NextClient website.

• Detailed traffic reports show visits and IP addresses.
• Page reports reveal popular entry and exit pages, time spent on pages, and more.
• Executive summaries keep your firm up-to-date.

You get a suite of search engine reports that tell you which search engines and keywords send the most visits to your NextClient Website.

• You see which popular search engines are sending the most visits.
• Keyword reports show you the organic keywords used to find your website.
• Custom reporting lets you track your Google and Yahoo! pay-per-click keywords.
• Keyword reports help you optimize your website for better search engine ranking.
   

Take advantage of our Holiday Special.  Sign up for LiveStats.xsp by December 31, 2006 and save the $25 set up fee!

For more information on how to get LiveStats.xsp for your website, contact our Web Services Consultants at 1-866-903-6398, ext. 2.

Search Engine Optimization:
Effective Use of Title Tags

Title tags is text that appears at the top of your web browser.  On a search result, it is the first thing that search engines show web searchers about your site.  It is also the link that your potential clients click to reach your site from a search result.  Search engines use the webpage titles to determine page relevance with respect to the information on that page.

The following are some quick tips on the effective use of title tags.  Keep in mind that different search engines utilize different algorithms, so there is no such thing as the perfect title.

When developing your title tags:

1. Create a separate title tag specific for each page.
2. Use multiple keywords placing the words you wish to target the most at or near the beginning of your page title tag.
3. Keep title tags between 40 - 60 characters.
4. Avoid using salutations and common words such as "welcome to..." or "home page."
5. Limit the number of one or two letter words such as "a" and "or."
6. You can repeat important words once, but make sure they are not right next to each other.

Editing the title tags on your NextClient website is easy! 

1. Once you've logged into your Custom WebExpress editing control panel, go to editing mode by clicking on the "Edit Pages" button.
2. Then click on the "Manage Pages" tab.
3. On the menu tree on the left, click on the page you want to edit.
4. Enter your new title on the "Browser Title Bar Name" field.
5. Click the "Submit Change" button.
6. To take your changes live, click the "Publish to Web" tab and click the "Confirm" button when prompted.

You have just completed an important step in optimizing your website for search engines.

Content Matters:
Customize Your Website Content

We would like to remind NextClient website subscribers that the content that initially appears on your Custom WebExpress™ website is meant to be a placeholder for your firm's own text.  This includes the Welcome text, slogan text, and page titles (see our SEO Tip on title tags above).  At last review, there are many NextClient websites with boilerplate welcome and slogan text that has yet to be changed! 

All NextClient websites come with an easy-to-use editing system.  Use your login information and change your content often to keep it fresh and compelling for your web visitors.

If you would like assistance in creating custom content that is specifically written for your firm, we have several value-oriented services that may suit your needs.  Feel free to contact me for details.